Mentors for business in high demand

Working as Aer Arann's marketing manager during a period of rapid expansion, Micheal Ó Callaráin found the help of his mentor, Padraig O'Ceidigh, invaluable.

18th March, 2012
Mentors for business in high demand
Micheal Ó Callaráin of Photo: Conor Healy

**What it does:** mentoring services for business

**Why it works:** "As with many businesses starting out, many of our assumptions were incorrect and there was a steep learning curve for us in the first six to 12 months. Thankfully, we were able to adapt our strategy to what the market needed." - *Micheal Ó Callaráin, co-founder and managing director*

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