Mediaworld: TV's new dimension starts to open up

On-demand television is finally becoming mainstream, writes Catherine O'Mahony.

26th May, 2012
Any customer who is able to use a modern TV will be able to view archived RTE and TV3 shows from the previous seven days, without "going online" in any conventional sense.

On-demand television is finally becoming mainstream. Anyone with a UPC TV subscription has owned a remote control with an "on-demand" button for years already. Now, if you press it, it actually works. (Yes, I have tried it.)

UPC is including access to the online players of RTE and TV3 in its on-demand TV service, which is quite a big deal for both those broadcasters.

This means that any customer who is able to use a...

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