Apple: a true superstar

15th October, 2011

Apple: a true superstar

It’s hardly surprising that Apple was last week named the world’s most valuable brand. It’s now bigger than Coca-Cola, Pepsi or even Google.

When the death was announced of Apple cofounder Steve Jobs earlier this month, one of the first big names to deliver a tribute to him was not a hi-tech executive, but rather WPP’s Martin Sorrell. For advertising’s biggest name, Jobs was an...

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