Media world: Why radio ads have to improve

As Cawley Nea TBWA uncorks the champagne after taking home another bagful of gongs for its radio work – this time from the Sharks festival in Kinsale – thoughts return to the comments made earlier this year by Alan Cox, chief executive of Publicis Gr

20th September, 2008

As Cawley Nea TBWA uncorks the champagne after taking home another bagful of gongs for its radio work – this time from the Sharks festival in Kinsale – thoughts return to the comments made earlier this year by Alan Cox, chief executive of Publicis Group Media, when he ruffled creative feathers with his remarks about Irish radio ads.

Addressing the first Independent Broadcasters of Ireland (IBI) conference, Cox, normally a mild-mannered gent with the diplomatic...

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