Media World: Where are all the ad industry’s oldies?

Where have all the 50-something advertising people gone?

22nd September, 2007

Where have all the 50-something advertising people gone?

One of the more intriguing statistics to emerge from the first census of the Irish advertising world produced last week by the Institute of Advertising Practitioners in Ireland (IAPI) – part of its current drive to better promote the industry – was that only 5 per cent of the present workforce was aged over 50.

Some 44 per cent of advertising agency staff are aged under 30, while 37...

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