Media World: Snail mail gets thumbs down

There’s plenty of food for thought for planners in IAPI’s new Business Media Study (see accompanying story). It seems chief executives were more likely to recall the Cadbury’s gorilla ad from last year than any Irish campaign, which doesn’t say an aw

17th January, 2009

There’s plenty of food for thought for planners in IAPI’s new Business Media Study (see accompanying story). It seems chief executives were more likely to recall the Cadbury’s gorilla ad from last year than any Irish campaign, which doesn’t say an awful lot for Irish advertising efforts.

It also underscores the importance of online media to business people (since that ad was, in the main, distributed virally).

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