Friday August 7, 2020

Media World: Quality of thinking central to success

How do you make a great advertisement? How can you guarantee a winner every time?

4th August, 2007

How do you make a great advertisement? How can you guarantee a winner every time?

The answer, of course, is that there are no guarantees in the world of advertising. Because advertising is not a science, it is a creative art.

I make every effort to ensure every advertisement I am involved with is a great one, but there are always going to be personal calls based on experience that greatly influence the outcome.

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