Thursday February 20, 2020

Media World: Making a total hash of online standards

Wayne Rooney should be mortified, but I doubt he is.

23rd June, 2012
The advertising regulator decided it was not clear that Rooney's tweet was an ad.

Wayne Rooney should be mortified, but I doubt he is. Anyone who actually allows Nike's marketing team to 'approve' one of his tweets (and you would wonder how long they spent agonising) won't care much if Britain's Advertising Standards Authority raps both the footballer and Nike on the knuckles for doing so.

As tweets go, Rooney's was extremely bland. His 4.37 million followers read: 'My resolution-to start the year as a champion and finish it...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 1 month ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago