Media World: Making a total hash of online standards

Wayne Rooney should be mortified, but I doubt he is.

23rd June, 2012
The advertising regulator decided it was not clear that Rooney's tweet was an ad.

Wayne Rooney should be mortified, but I doubt he is. Anyone who actually allows Nike's marketing team to 'approve' one of his tweets (and you would wonder how long they spent agonising) won't care much if Britain's Advertising Standards Authority raps both the footballer and Nike on the knuckles for doing so.

As tweets go, Rooney's was extremely bland. His 4.37 million followers read: 'My resolution-to start the year as a champion and finish it...

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