MEDIA WORLD

All change in the world of marketing

18th July, 2009

Is the marketing environment more challenging than many people are prepared to admit? Several people seem to think so.

One of them is Brian Swords, the managing director of Cawley Nea/ TBWA and the president of the Institute of Advertising Practitioners in Ireland (see main article).

He said some agencies were burying their heads in the sand about how troublesome things are, despite what is generally regarded as a pretty appalling first six months in 2009.

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