MEDIA WORLD

Ten upsides of the downturn

13th June, 2009

Centra and Halifax have new advertising campaigns based on the fact that we’re all feeling more like church mice than fat cats, and how that’s changed how we feel about everything, including brands.

Both have been forced into fairly radical changes in the way they get their message across to a public that’s still trying to get to grips with the recession.

If you’ve lost your job, the meaning...

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