Media World

Here’s to a silly summer

3rd July, 2010

You know it’s silly season when newspapers and radio schedules are full of talk about research.

For most of the year, the average PR release with research data contained in it can expect to end up only as a brief footnote. But late June/ July is the golden period for research as news editors struggle to cope with a worrisome news vacuum.

The Irish Independent felt able, last Thursday, to devote the entirety...

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