Flattery really does still work. I was reminded of this when a little beribboned package arrived containing wood shavings and a piece of bark with a little message carved onto it, telling me to type my own name into Google.
I did so, and my name popped up as part of a link to the Bark.ie website. Turned out the newcomer marketing agency had invested the necessary €10to book my name (and those of a...
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