How not to organise a social media competition

28th May, 2011

‘‘To celebrate the launch of our 100th destination,” the competition blurb trumpeted, ‘‘Qatar Airways are offering 100 lucky winners the chance to win a pair of airline tickets to any destination across our network.”

There were only a few easy questions to answer and, as I filled them in, my mind began to drift – would I choose the Maldives, or perhaps a safari in Kenya, or maybe even a...

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