By the year 2020, 80 per cent of all media will be digital.
So said Shelly Lazarus, chairman and chief executive officer of Ogilvy & Mather, while addressing Irish marketers at the Verge digital summit in the Guinness Storehouse recently.
As ‘traditional’ agencies trip over each other in the rush to convince clients they are as serious as the new media shops in creating mobile content, virals and other online work, the emphasis remains the same –...
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