Friday October 30, 2020

Media World

Indy targets ‘yoof’ market

23rd October, 2010

Oh dear. A newspaper for twenty somethings. Called i. How, erm, cool and Apple-y. Except it’s not really.

On the face of it, this sounds like a very brave move.

The British Independent, aware that twenty-something readers have all decided to source their news online, is trying to counter this in the shape of a lower-cost paper (20p, compared with £1 for the Indy) with shorter stories and a different sort of title,...

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