Media world: Advertisements begin to change their silly tunes

With all this doom and gloom afoot, it is interesting to see how brand communications are adjusting to the public’s more sober line of thinking.

9th August, 2008

With all this doom and gloom afoot, it is interesting to see how brand communications are adjusting to the public’s more sober line of thinking.

Arguably, a person who is battling a serious economic crisis in the real world, or who’s even just feeling a bit less well, is unlikely to be as impressed by advertising that’s frivolous or silly as they might have been in better times.

Sensible...

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