MEDIA WORLD

Firms can make Facebook work

2nd April, 2011

Rick Kelley from Facebook made it all sound so easy when he talked about brand usage on Facebook last week at the Digital Media Summit.

Facebook, he said, was the new word of mouth. If using it properly, you could now engage with far more consumers at far more times of the day than ever.

Take Oreos, he said. The US cookie brand struggles to get anyone to visit its website, but it has 17...

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