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Lessons of Sony’s PR meltdown

7th May, 2011

Lessons of Sony’s PR meltdown

Good crisis management is not rocket science. There are a number of core principles. One would have hoped that Sony might have learned from the experience of another Japanese company, Toyota, whose brand value plummeted by more than an estimated$5billion following its accelerator PR debacle.

Even in the worst tragedies, companies can enhance their reputation if they manage communications sensitively. This occurred in the case of British...

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