Friday June 5, 2020

Media World

Lessons of Sony’s PR meltdown

7th May, 2011

Lessons of Sony’s PR meltdown

Good crisis management is not rocket science. There are a number of core principles. One would have hoped that Sony might have learned from the experience of another Japanese company, Toyota, whose brand value plummeted by more than an estimated$5billion following its accelerator PR debacle.

Even in the worst tragedies, companies can enhance their reputation if they manage communications sensitively. This occurred in the case of British...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 5 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago