Will consumers fall for the Love Irish Food campaign?
It will be interesting to see how the Love Irish Food marketing initiative, which was launched recently by several home based food and drink companies as an independent entity, will work out over the coming months.
The multimillion euro promotion was launched amid a big fanfare, followed by a not insignificant controversy over its logo.
It is said to be the biggest campaign ever of its kind in Ireland and involves a website, a dedicated...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine