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Will consumers fall for the Love Irish Food campaign?

19th September, 2009

It will be interesting to see how the Love Irish Food marketing initiative, which was launched recently by several home based food and drink companies as an independent entity, will work out over the coming months.

The multimillion euro promotion was launched amid a big fanfare, followed by a not insignificant controversy over its logo.

It is said to be the biggest campaign ever of its kind in Ireland and involves a website, a dedicated...

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