MEDIA WORLD

Ad agencies in jobs struggle

11th April, 2009

Recent events show that advertising agencies are no more immune from the downturn than any other business services sector.

There is a tendency to avoid ‘‘talking things down’’ for fear that it will only make matters worse, but more and more agencies are having to take tough decisions to keep the wheels in motion.

Media spend is expected to shrink by at least 30per cent this year – with government budgets...

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