Media World

Pitch issues lead to industry rows

9th October, 2010

Why can’t state agencies reduce to a manageable size the field from which they pick an advertising agency?

It’s what the commercial sector does. When a commercial brand decides to review its advertising, it typically talks superficially to five or six agencies, at most, and then hears full presentations from two or three. If it finds the selection difficult, it brings in a professional ‘‘pitch doctor’’.

‘‘I...

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