Media planning is entering a brave new world, says expert

The only Irish speaker at the Cannes Lions international advertising festival this month is flying out to the Côte d’Azur to declare that the field she works in is dead.

8th June, 2014
Kay McCarthy of MCCP: People don't trust ads, they trust brands' Picture: Maura Hickey

The only Irish speaker at the Cannes Lions international advertising festival this month is flying out to the Côte d’Azur to declare that the field she works in is dead.

Kay McCarthy, founder and managing director of specialist planning agency MCCP, had her pitch selected from thousands to address the Lions’ planning session on data, insight and creativity.

Her presentation, ‘Planning is dead: preparing for the death of planning as...

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