Media Opinion: Still a place for paper

Diary of a new media newbie.

15th September, 2012
'There is no way to make those numbers look good. Even if you look at percentages, it's an 8 per cent loss for traditional print and a gain of less than 2 per cent for digital revenues'.

There was bad news for print media last week as the latest advertising numbers from the US were released. According to the Newspaper Association of America, the industry grew digital revenue in the first half of this year by $32 million, but the concurrent decline in print revenue was $798 million.

There is no way to make those numbers look good. Even if you look at percentages, it's an 8 per cent loss for traditional print and...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Newsround: What Thursday’s papers say