Friday June 5, 2020

Media Opinion: Still a place for paper

Diary of a new media newbie.

15th September, 2012
'There is no way to make those numbers look good. Even if you look at percentages, it's an 8 per cent loss for traditional print and a gain of less than 2 per cent for digital revenues'.

There was bad news for print media last week as the latest advertising numbers from the US were released. According to the Newspaper Association of America, the industry grew digital revenue in the first half of this year by $32 million, but the concurrent decline in print revenue was $798 million.

There is no way to make those numbers look good. Even if you look at percentages, it's an 8 per cent loss for traditional print and...

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