Tuesday September 22, 2020

Media comes slowly out of the doldrums

Industry experts are optimistic about the future of the sector, after a number of lean years, writes Siobhán Brett.

13th July, 2013
Suzanne McElligott of the Internet Advertising Bureau with Nuala Nic Ghearailt of PricewaterhouseCoopers.

After a rocky start to 2013, Irish media have begun to find their feet. Rates, undercut for long periods, are making a slow return, and advertisers' commitment to spend is wavering less, although the sums they are committing remain low.

Media executives are optimistic about the coming months, but caution that accurate predictions remain as far-off as they have been in recent years.

"The days of annual planning are no more," said Tim Griffiths, managing director...

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