Media buyers still doubt Channel 6

Channel 6’s presence on Sky’s digital platform has caused a slight improvement in its performance, but it is clear from the entertainment channel’s aborted attempt to attract the lowest common denominator by introducing late night ‘erotica’, that thi

12th May, 2007

Channel 6’s presence on Sky’s digital platform has caused a slight improvement in its performance, but it is clear from the entertainment channel’s aborted attempt to attract the lowest common denominator by introducing late night ‘erotica’, that things are still not going to plan.

Last month, the channel’s commercial viewing share among adults aged between 15 and 34 had grown to 2.4 per cent. This puts it just...

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