McPR sought after pitches fail

McDonald's Ireland appears to be back on the lookout for a public relations agency.

21st May, 2005

McDonald's Ireland appears to be back on the lookout for a public relations agency. The fast food chain has made informal approaches to several PR agencies in recent weeks, according to industry sources.

McDonald's has been without a PR agency since last summer when it held two exhaustive rounds of pitches but failed to hire any of the ten agencies it met. Fleishman Hillard Saunders was briefly given the account, but had to pull out...

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