Kitchen builders McNally are putting the finishing touches to a €300,000 rebranding project, which will be completed next month. The project was started in October and aims to replace the ‘Alno by McNally’ brand with a ‘McNally’ superbrand.
‘‘It became clear it wasn’t suitable to have the McNally brand subservient to the manufacturer’s identity,” said Doug Baxter of ad firm Ocean, which is carrying out the rebranding....
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