Gimmicks and shock tactics won’t sell houses, according to the new sales and marketing director of McInerney Holdings, the largest property developer in Ireland with more than 1,000 homes sold last year.
Rosemarie Hennebry said she was aware of the attention focused on the daring advertising and media promotions around the Belmayne housing development in Dublin, or on the Barrack Homes offer of cash rebates of up to €12,0000.
But she said she didn’t...
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