If the world's biggest fast-food chain has its way, soon Irish kids won't just be eating McDonald's. They'll be wearing it and playing with it too.
McDonald's is moving ahead with plans to create ‘active toys', a fitness video and clothing under its famous brand, part of its reinvention as a health-aware entity.
Years after the notion was mooted, the McDonald's Corporation last week appointed a worldwide licensing agent for such spin-off products. DIC...
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