Maximum Media goes after new female market
Niall McGarry built Joe.ie into one of the country's most succcessful websites, but he's not about to rest on his laurels, writes Siobhan Brett.
Maximum Media, publisher of youth-oriented websites Her.ie and Joe.ie, is preparing to launch a third site, focused on mothers and mothers-to-be: HerFamily.ie.
There is already a parenting vertical on Her.ie, but founder of Maximum Media Niall McGarry believes the market is bigger than that and has pressed ahead with the creation of a separate brand.
McGarry said he saw the niche as a “low-hanging fruit”, one that would be easy to...
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