Marketing strategy is upwardly mobile

{ "#" : "Irish companies are selling an unprecedented number of products and services through smartphone websites and mobile apps, according to presenters at the country’s first annual mobile conference," , "i" : "writes Adrian Weckler."}

13th November, 2010

{ "#" : "Irish companies are selling an unprecedented number of products and services through smartphone websites and mobile apps, according to presenters at the country’s first annual mobile conference," , "i" : "writes Adrian Weckler."}

The conference was held in the Convention Centre Dublin last Thursday. More than 220people attended talks on using mobile devices to generate revenue. Among those contributing was Aviva, which converts over half of its sales leads by use of text-message marketing.

The...

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