The annual An Post Direct Marketing Awards are broadening their reach this year - including more categories recognising the intersection of traditional direct mail marketing with online, email, mobile, social media and viral marketing.
"We've changed from the Direct Marketing Awards to the Integrated Direct Marketing Awards this year, in acknowledgment of the combination of media offline and online," said Amie Peters, head of direct mail with An Post.
"A 360-degree approach by brand is...
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