Marketeers move their budgets towards web
A new survey of Irish online spending shows that marketing decision-makers are moving more of their budgets online, with a majority committing over 10 per cent of their overall marketing spend to online advertising and promotion.
A new survey of Irish online spending shows that marketing decision-makers are moving more of their budgets online, with a majority committing over 10 per cent of their overall marketing spend to online advertising and promotion.
The survey, produced by online consultancy Amas, shows that Ireland is beginning to follow the US and British markets, where online advertising and promotional spend are experiencing explosive growth.
The finding are published in the latest quarterly bulletin of State...
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