Market Research: Separating the wheat from the chaff

We may live in an information age, but are we really better informed?

20th July, 2013

We may live in an information age, but are we really better informed?

It has been said that getting information off the internet is like taking a drink from a fire hydrant - which always comes with the danger of drowning rather than slaking our thirst.

All of which is to ask the question: is a steady stream of distilled information more valuable than a torrent of untreated, raw data?

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