Market Research: Mosaic adds up to more than the sum of its parts

A mosaic is made up of tiny elements which come together to provide the viewer with an experience that is more than the sum of its individual parts.

20th July, 2013
Fin O'Driscoll, managing director, Experian Ireland. Photo: Fennells

A mosaic is made up of tiny elements which come together to provide the viewer with an experience that is more than the sum of its individual parts.

An appropriate name, if ever there was one, for a market research product recently upgraded and relaunched in Ireland by global business intelligence provider Experian, which brings together countless pieces of information to present one coherent picture to its users.

Experian Mosaic, which has been sold globally...

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