Market Research: Millward Brown turns chaos into order

There was a time not too long ago when data seemed to be an exotic commodity.

20th July, 2013
Maureen Van Wijk, the new managing director of Millward Brown.

There was a time not too long ago when data seemed to be an exotic commodity. The welcome advent of the information age has changed all that, with the ensuing torrent of data providing opportunities and challenges for business operators. Now that they have access to all this information, what are they going to do about it?

"People take the availability of data for granted, but they don't tend to think about the implications of...

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