Making sense of market data

The information necessary to understand the recession is available, but unlocking its meaning poses a significant challenge, writes Emma Kennedy, Personal Finance Correspondent.

11th December, 2011
Making sense of market data
Big Mac prices give an insight into purchasing power in different countries. Photo: Bloomberg

In an economic environment where sentiment is king, how do consumers' perceptions affect the shape of the market? Market data and statistics are omniscient in today's media, with acres of column inches dedicated to the latest number-crunching on the state of our economy. But do consumers really understand the reams of data coming their way? Or is the muddle of numbers all a bit hard to grasp?

Behavioural economists are trying to bridge the gap...

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