Making friends with Google

Marketer Cillian Barry has given himself nine months to launch website Baby Elephant in the British market. His first month has been slow

2nd October, 2010

It is five weeks since I took over the marketing of my wife’s online business, Baby Elephant, and four weeks since she began maternity leave following the birth of Eli. During this time I’ve realised that babies grow up faster than businesses.

Babyelephantuk.com went live last month and, as reported here in September, we have given ourselves a monthly budget of €2,500 and a target of 200 sales per month. After...

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