Monday August 3, 2020

Make marketing a priority

“The one thing that we got right from the beginning was that we understood it was never the best products that were going to win the market."

16th September, 2006

“The one thing that we got right from the beginning was that we understood it was never the best products that were going to win the market. It was the best-marketed products,” said Paul Hands.

The chief executive of Qumas has steered his company for over a decade to become a market leading software provider to the life science and financial sectors in the US, so he knows what he is talking about.

...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 7 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago