Sunday April 5, 2020

Major marketing drive for Coke Zero

Coca-Cola Ireland is putting more than €2 million into the ad campaign to launch its new brand, Coca-Cola Zero.

17th February, 2007

The drink, which is aimed at young health-aware males, is the subject of a multimedia launch across television, outdoor and print.

‘‘This is our first big product since Diet Coke was launched about 22 years ago, so it’s a big deal for us,” said Sharon Walsh, senior brand manager at Coca Cola Ireland. ‘‘We really want to raise brand awareness as quickly as possible and let people know what it is.”...

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