Maintaining good relations

PR firms have weathered the economic storm so far, but they are operating in an area where competition is rife and fees are under pressure, writes Catherine O’Mahony

17th April, 2010

When last interviewed by The Sunday Business Post in February 2008, Gerry Davis, chief executive of the Public Relations Institute of Ireland (PRII), said he suspected that times might be tougher for PR that year than many firms thought.

At the time, the PR industry was riding high. Irish firms were achieving an average profit margin of close to 12 per cent and turnover was higher across the board. Basic pay levels indicated that board directors...

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