Magnet attracted to small agency

Film director Paddy Breathnach is behind the eye-catching advertising campaign that started last week for new broadband/TV-provider Magnet, created by small Dublin advertising agency Bloom.

Breathnach, who directed Man about Dog and I Went Down, filmed the commercial in South Africa for a campaign designed to launch the brand as a fun alternative to what’s on offer from existing broadband and TV companies.

It features various prone people dreaming about a life beyond ...