Film director Paddy Breathnach is behind the eye-catching advertising campaign that started last week for new broadband/TV-provider Magnet, created by small Dublin advertising agency Bloom.
Breathnach, who directed Man about Dog and I Went Down, filmed the commercial in South Africa for a campaign designed to launch the brand as a fun alternative to what’s on offer from existing broadband and TV companies.
It features various prone people dreaming about a life...
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