Former England rugby captain Lawrence Dallaglio will lead London Wasps against out Newcastle in the Guinness Premiership today, with the Magners Irish cider logo emblazoned on his shirt. Meanwhile, the Magners Celtic League is firmly up and running.
The sponsorship deals are part of a wider €30 million spend supporting one of the fastest growing brands in Britain.
And given the current performance of Magners cider, it looks like money well spent.
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