Tuesday December 1, 2020

Made up about make-up

Mac’s vice-president of make-up artistry reveals how an obsession with the human face has driven a worldwide brand

21st November, 2009

If you’re Irish, female and wear make-up, the chances are you’re a Mac customer.

Make that a Mac addict - as the company’s make-up counter in the Dublin branch of Brown Thomas is the fourth-highest earner for Mac worldwide. That fact is quite remarkable when you think of Ireland’s deep economic woes, when - let’s face it - make-up isn’t exactly an essential purchase....

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