Lyons seeks ethical source in campaign
Lyons Tea is spending more than €1 million in TV advertisements to support a new initiative with Rainforest Alliance to source all its tea from farms that are sustainably managed within the next four years.
Lyons Tea is spending more than €1 million in TV advertisements to support a new initiative with Rainforest Alliance to source all its tea from farms that are sustainably managed within the next four years.
The 40-second TV advertisement will be aired for the first time tomorrow across Irish TV stations.
It will be used for the launch phase of the tea firm’s Make a Difference campaign to generate awareness of the Rainforest Alliance certification....
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