Luas ideal for Smirnoff

The Smirnoff vodka bottle is appearing in the form of cylindrical wraps at Luas stations throughout Dublin, marking the launch of a new format.

2nd September, 2006

The Smirnoff vodka bottle is appearing in the form of cylindrical wraps at Luas stations throughout Dublin, marking the launch of a new format. Outdoor advertising company JC Decaux noted that the wrap was extremely effective on this medium as the shape of the Luas column is evocative of a bottle of vodka.

JC Decaux said the Luas carried over 25 million passengers last year with a high percentage of them being ABC1s. Research carried...

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