Loyalty schemes and other customer incentives are thriving despite the downturn, as companies divert funds from above-the-line campaigns into below-the-line.
That’s the view of James Lenehan, founder of WinWin, an incentives company that has doubled in size in the past 18 months. It now has 14 staff and a client list that includes Kellogg’s Ireland, McDonald’s, Eircom and Zurich.
The company, whose current schemes include a free US flights offer aimed...
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