Sunday October 25, 2020

Low Down: Business tips for start-ups

This week: Understanding your brand

4th May, 2014

In writing my book, I operated from the assumption that readers are one of three types of people whom I have consistently found myself working with over the past 25 years.

You may be in the build phase - you have a great idea or you aspire to get underneath your passion and turn yourself into a brand.

You may feel it is time to renovate your brand - it is in the early stage of...

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