Londis to spend €1 million on new advertising campaign

Londis is investing €1 million in a new brand campaign, its first in five years.

20th July, 2013
The Londis campaign will run for 12 months.

Londis is investing €1 million in a new brand campaign, its first in five years. The campaign, which plays heavily on the local, community-based nature of Londis stores, begins tomorrow on TV, online and in-store.

Londis group marketing manager Ruth Norton said that value communications had been prioritised by Londis in previous years, but that local ownership and a regional bias were to the forefront of the new campaign.

"Londis stores are owned and run...

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